We will provide branded products and services of superior quality and value that improves our relationship with our satisfied customers.
We are committed to ensuring all students have access to a top tier education by harnessing the most advanced technology.
We Provide teachers with educational technology professional development and classroom facilitation.
People: Being a great place to work where people are inspired to be the best they can be.
Portfolio: Offering EdTech brands that anticipate and satisfy educators desires and needs.
Partners: Nurturing a winning network of partners and building mutual loyalty.
Customers: Providing world class, customized products and services to help our customers meet the challenges
and size the opportunities of working in an increasingly dynamic economy.
Leadership: Becoming the number one source of EdTech products and services in MENA and Africa.
Customer Commitment: We develop relationships to make a positive difference in our customer’s businesses.
Quality: We provide outstanding products and unsurpassed services that, together deliver premium value to our customers.
Integrity: We uphold the highest standards of integrity in all our actions.
Teamwork: We work together, across boundaries, to meet the needs of our customers and to help the company win.
Respect for People: We value our people, encourage their development and reward their performance.
Good Citizenship: We are good citizens in the communities in which we live and work.
A Will to Win: We exhibit a strong will to win in the marketplace and in every aspect of our business.
Personal Accountability: We are personally accountable for delivering on our communities.
Technology has the ability to enhance relationships between educators and learners. When teachers effectively integrate technology into subject areas, teachers grow into roles of adviser, content expert, and coach. Technology helps make teaching and learning more meaningful and fun.